The Mexican dream of Arnoldo de la Rocha, creator of ‘Pollo Feliz’

He went from becoming a farmer to an global entrepreneur with 20,000 staff members, extra than 800 branches in Mexico and the United States. For him, alterations are a challenge to get over.

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This short article was translated from our Spanish version applying AI systems. Mistakes could exist thanks to this procedure.

Viewpoints expressed by Entrepreneur contributors are their personal.

Editor’s Observe: This notice was originally published in 2016.

When I noticed Arnoldo de La Rocha, the creator of the El Pollo Feliz chain, take the phase to share his lecture The Mexican Dream in the course of the Inspiring Leadership Forum arranged by Wise Speakers , I could see a tall gentleman with a kind, peaceful facial area , of iron character, business voice but over all humble.

You never ever picture that this global entrepreneur emerged from 1 of the most distant sections of the place: the heart of the Sierra Tarahumara in Chihuahua. In his childhood he wore cowhide sandals and patched trousers. He is the oldest of 12 siblings and now he is a true instance for every Mexican.


Coming from a country relatives. In his neighborhood some principles of nomadic life are however practiced, these kinds of as bartering: they trade corn for beans, horses for cows with young. He satisfied cars at the age of 11 and attended faculty for the 1st time at that age, with many financial deficiencies, but with a wonderful educating of values from his dad and mom and love of do the job.

“I in no way realized I was bad right up until I achieved the rich, we lived fortunately,” he suggests.

Arnoldo remembers his to start with footwear. They were blue boots, with a quick tube. When he measured them, he understood that they were being not his measurement, but if he reported so, they would be specified to an additional of his brothers. That’s why, when her dad and mom requested her if she had any left, without hesitation, she swore sure. “And in my land the a single who swears a little something is to dying” If not he could not go to his uncle’s wedding day, because at that time he who did not don footwear did not enter the party.

The difficulties appeared when he was 17 many years old when he completed elementary faculty and decided to go away his area of origin to get there in the metropolis of Chihuahua with the idea of doing work challenging as in the discipline. He claims that he had “his tough generate formatted to operate as a farmer.” This is how he commences operating as a doorman, bricklayer, watchman, among other people. Soon immediately after, out of have to have and starvation, with a group of pals and $ 18,000 pesos, in 1975 he started to provide roast rooster with a marinade recipe made by his loved ones. He opens a compact restaurant starting to be a achievements in the metropolis of Los Mochis, Sinaloa.

So in 1980 his company grew in these kinds of a way that El Pollo Feliz was born By the nineties, it succeeded in finding Mexican family members to figure out its manufacturer, reaching a complete of 167 towns in the place. In 2000 it achieved additional than 800 branches all through the Mexican territory and in 2001 it crossed the border, settling in Tucson, Arizona.

Graphic: Pollo Feliz United states by means of Instagram

Before all this, de La Rocha was a dreamer who thought of being a state commander, horseman or rancher. Now he works from his trenches to reach a change in the state as a result of his testimony. It promotes the fight for the land with the complete conviction that the most direct way to make a superior Mexico is by schooling far better Mexicans. That is why the founder of Pollo Feliz has the pursuing recommendations to be a much better entrepreneur, fully commited to the state:

  1. Main your folks with really like and interaction: “Change is born from the fascination to communicate greater. Dialogue successfully is decisive in the small business planet ”, affirms the businessman.
  2. Think in what you do: “If you really want what you do, you will conclusion up doing what you want. For me, selling chickens is a bridge to get to the community forums and share what I have experienced ”.
  3. Have an open up head to find out from each and every human being : “Transformation commences in our way of contemplating. Giving each word and motion believability is the toughest part. You have to be congruent involving what you say and what you do ”.
  4. Exercising temperance for the reason that it generates wealth: on the other hand, wealth destroys temperance. “This previous indicating from the Center Ages teaches us that your business has a accountability to society so that it exists for many years. So the founders must request to coincide with the youngsters to maintain the company ”.
  5. Be convinced that it can be done !: “There is no improved area for Mexicans to are living than their personal country. If you think that in Mexico it is achievable, so it will be. If you believe normally, it is not achieved. But it is much more attention-grabbing to consider that anything is attainable ”.

“This qualified prospects us to hope, due to the fact all the things is moved by religion and appreciate. We are heading to be purposeful and choose actions that will make a distinction! ”.

This is how the chicken businessman closes his talks, who dares to dream of a distinctive Mexico.