The 5 Businesses With the Most Social Media Followers in the Entrepreneur Franchise 500

Which of these domestic names have the major next on Fb, Instagram and Twitter?

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April
28, 2021

3 min study

One particular of the five factors Entrepreneur considers when position its prime franchises is brand power. How numerous folks are by now familiar with your firm? Will your business’s name on your own help probable prospects comprehend accurately what your franchisees offer you? Aspects of manufacturer energy contain how a lot of a long time you have been in small business, how long you’ve been franchising, how significant the enterprise is, and sure, how appropriate you are on social media.

Preferably, just about every of these elements need to come alongside one another to make your brand name a household identify, and you’ll see that is true of every of these most-adopted firms. Listed here are the major 5:

1. McDonald’s

  • Entrepreneur Franchise 500 list rank: 11
  • Started off franchising: 1955
  • Complete models: 39,020
  • Original franchise fee: $1.3 million to $2.3 million

As of our final count, McDonald’s had 80.6 million Fb likes, 3.6 million Twitter followers and 3.8 million Instagram followers, which provides up to a overall pursuing of much more than 88 million. In addition to producing McDonald’s the most-adopted enterprise all round, those numbers are also superior for to start with place on just about every of the a few social media platforms amid the providers on this listing.

2. KFC

  • Entrepreneur Franchise 500 listing rank: 25
  • Begun franchising: 1952
  • Full models: 24,394
  • Initial franchise charge: $1.4 million to $2.8 million

Much of KFC’s manufacturer strength is pushed by its established place: Not only has KFC been franchising for just about 70 several years, and not only are there much more than 24,000 models throughout the environment, but KFC also 55.6 million Facebook likes, 1.4 million Twitter followers and 1.6 million Instagram followers. That’s more than 58.6 million full social media followers. That range could not seem major when you contemplate that it is 30 million much less followers than McDonald’s, but it is also 23 million a lot more than the No. 3 franchise on this checklist.

Similar: The Leading 5 Franchises of 2021 From the Entrepreneur Franchise 500

3. Pizza Hut

  • Entrepreneur Franchise 500 list rank: 59
  • Started out franchising: 1959
  • Full models: 17,227
  • First franchise cost: $367,000 to $2.1 million

At No. 59 on the Franchise 500, Pizza Hut is nevertheless a highly ranked franchise inspite of currently being the cheapest-ranked franchise on this list. Pizza Hut completed third in Facebook likes (32 million), Twitter followers (1.6 million) and Instagram followers (1.8 million), for a social overall of 35.4 million. That whole is nearly double of the fourth-most-followed franchise, which is also the No. 2 company on the Franchise 500.

4. Dunkin’

  • Entrepreneur Franchise 500 listing rank: 2 (No. 1 in 2020)
  • Began franchising: 1955
  • Complete units: 13,125 (+775 in the earlier three several years)
  • Initial franchise price: $199,700 to $1,688,200

There’s a major dropoff in total followers in between Dunkin’ and Pizza Hut, but Dunkin’ in fact finished 2nd amid all the makes on this list in Instagram followers, with 1.9 million. Nevertheless, the donut and beverage business completed a distant fourth in Fb likes (15.7 million) and fifth in Twitter followers (1.2 million), for a grand complete of 18.9 million social media followers.

5. Taco Bell

  • Entrepreneur Franchise 500 record rank: 1 (No. 2 in 2020)
  • Started out franchising: 1964
  • Total units: 7,400 (+714 in the previous a few years)
  • Preliminary franchise cost: $570,600 to $3,049,100

The best-rated franchise in the 2021 Entrepreneur Franchise 500 arrives in at No. 5 when it comes to full social media adhering to. Nevertheless, Taco Bell truly concluded driving other foods franchises like Buffalo Wild Wings and Dairy Queen in Fb likes, with 9.8 million. The Mexican speedy-food stuff chain was in a position to skip more than those firms with its solid Instagram presence (1.4 million, excellent for fifth) and, much more importantly, its big following on Twitter (1.9 million, excellent for second).