Tecovas Founder Paul Hedrick Started the Warby Parker of Cowboy Boots. Here’s His Morning Routine, Favorite Business Book and To-Do List Hack

13, 2021

5 min read through

Native Texan Paul Hedrick, like numerous business people, landed on his million-greenback idea by creating a product or service he required but could not find. For the duration of a stint working in private equity in Greenwich, Connecticut, he took to sporting cowboy boots to do the job to stand out in a sea of loafers and come to feel closer to his Texas roots. But those boots value all-around $600, and Hedrick was confident the $3 billion Western boot sector could use some shaking up — why was not there another person slicing out the middlemen and promoting nicely-priced boots straight to individuals? Tecovas was born. 

That was 2014, and in the 7 yrs considering that then, Hedrick has relocated to Austin, released Tecovas, expanded into new products lines and opened retail outposts in Austin, Houston, Dallas, Fort Worth, San Antonio and, as of June, Aspen, Colorado. Together the way, he’s picked up mentors (and Tecovas board associates) including Bonobos founder Brian Spaly, Warby Parker co-founder Andy Hunt, YETI co-founder Roy Seiders and Nike alum Elliott Hill. 

Impression credit history: Tecovas

To learn extra about Hedrick as a individual — and uncover out what makes him so prosperous — read through on for his morning plan, his favorite small business reserve, beloved piece of management tips and more. 

Do you have a morning regimen? 

I get up early and training really a great deal every single morning, typically from 6 to 7 a.m. I never like to get up early, genuinely, but I do imagine there is a enormous psychological and bodily reward to beginning out the working day with a massive impediment out of the way and endorphins flowing.

What’s your most loved enterprise reserve?

It can be challenging not to say Shoe Canine, which was so wonderful and quite relatable on the difficulties of creating a footwear brand name. I believe The Challenging Thing About Tricky Points has been the only enterprise e book that I have reread, however, due to the fact it really is so helpful for a first-time CEO.

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Beloved enterprise podcast, Tv present, motion picture or influencer?

The Tim Ferriss Show was just getting off the floor when I was in my first 12 months of comprehensive-on entrepreneurship, pre-Tecovas start. I cherished the extensive-form, further job interview structure and took a bunch of notes together the way. Of program, I generally gravitate towards interviews with other entrepreneurs.

Do you have any daily practices that make you a better leader? 

I will need to meditate far more. I have been off and on, and I know I am a more present, considerate teammate when it truly is on!

How substantially slumber do you get? 

All through the workweek, I am very spiritual about going to bed by 10 p.m., so I aim for seven to eight hours of rest for every night. When it dips under 7, my general joy and output definitely put up with.

What is your function set up like? 

I’m about fifty percent and 50 percent right now — two to three days at household and two to three times in the business. I’m a bachelor, so I just do the job at my eating home desk (that’s in which the ideal mild is for Zoom) when I am at residence. I go to the office environment for collaborative conferences and one particular-on-kinds, which are great to have in human being all over again.

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Any favored efficiency hacks?

I am not guaranteed it qualifies as a hack, but I unquestionably assume it can be important to block time just about every 7 days (if not every day) for catch-up and “unclogging” to-do lists. Possessing that time allows me to be a lot more current in the moments where by I’m fairly substantially fully scheduled out to meet up with with other people.

Graphic credit: Tecovas

What is your most loved way to decompress from function? 

I enjoy journey, I like dwell tunes, and I enjoy terrific dining establishments. The far more I can incorporate them, the far better. I imagine touring is very significant for producing standpoint, even if it can be for leisure. Finding out of one’s surroundings will minimize the “echo chamber” effect and, for a buyer-oriented person, will expose you to new tips and ordeals.

What is the ideal piece of management assistance you’ve at any time been supplied?

That the “retain the services of gradual and hearth fast” mentality can be applied exterior of people and also to leadership and system. Leaders make rough choices promptly and decisively, but it really is critical to be considerate and little by little create consensus for conclusions connected to approach and expansion. Individuals will sense whiplash if not.

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