Suntory

Some spirits drinkers are starting to trade down, Beam Suntory says

On: August 12, 2022

Bottles of Beam Inc.’s Jim Beam bourbon whiskey, center, are displayed for sale at a liquor store. Uriko Nakao | Bloomberg | Getty Images The maker of Jim Beam said some price-sensitive whiskey and tequila drinkers are opting for cheaper bottles, making it the latest company to note diverging behaviorsContinue Reading

Beam Suntory sales rise 11% in 2021, fueled by shift to high-end spirits

By: Bill Muskegy

On: February 23, 2022

In: Markets

In the last three years, Knob Creek bourbon has restored the nine-year age statement on its bottles, updated its label design and started selling 12-year and 15-year versions of its whiskey. Prices used to range from $25 to $50 a bottle, but now a bottle can set customers back anywhereContinue Reading