American City Business Journals
What customers are not ordering says a lot about the future of DoorDash
In the last month, roughly one out of seven DoorDash users who went on the app ordered from other than a restaurant, the company said Wednesday. DoorDash continues to eschew short-term profitability in favor of the long game of market share, customer retention and order frequency. As it’s grown, the San Francisco-based company has moved beyond its core restaurant business, expanding laterally into new product categories — merchant websites via DoorDash Storefront, convenience store delivery, groceries, pickup facilitation and white label service via DoorDash Drive, to name a few.
