Emirates Airlines hits with commercial on top of the world: video

Many netizens questioned if it was genuine or was it a montage, that is how the organization responded.

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11, 2021

4 min study

This posting was translated from our Spanish version working with AI systems. Mistakes could exist due to this course of action.

At the major of the biggest making in the world, the Burj Khalifa , the remarkable Emirates Airlines professional was filmed, casting doubt on the veracity of its material.

At 828 meters , the luxury airline filmed a professional conceptualized and directed by the firm, with the aid of Key Productions AMG, based mostly in Dubai.

The 30-2nd movie was produced just after the UAE was eradicated from the purple listing and moved to the amber record in the Uk, Everyday Pakistan stories, even though it went viral.

At the starting of the clip, a lady is found carrying the Emirates uniform keeping various symptoms that she passes small by minimal to complete supplying a message: “Moving the United Arab Emirates to the Amber list of the United Kingdom has created us really feel at the leading of the globe. Fly Emirates. Fly superior ” . At the stop, the camera zooms out and normally takes a shot of the magnificent see of Dubai.


And despite what several might believe, this 1 did not use any form of eco-friendly monitor or distinctive effects, but was the consequence of rigorous setting up, instruction, testing and safety protocols. As the exact same firm showed with an additional video about the course of action to achieve these kinds of a feat.

How was the Emirates Airways commercial produced?

One particular of the most recurring uncertainties is no matter if the girl in the body was a genuine member of the Emirates crew. The company discussed that it did cast the workers and although there had been some prepared and capable candidates, it finished up employing a specialist skydiving construction, Nicole Smith-Ludvik, just to make sure basic safety. According to Sam Chui , the spot the place the protagonist stood had a circumference of 1.2 meters.

The same medium clarifies that the filming started at dawn to seize the mild of the golden hour. As for the crew, which included the key star, it commenced its ascent before dawn. It took them an hour and 15 minutes to climb from the 160th ground of the Burj Khalifa . It was quick? For almost nothing, the whole staff experienced to climb quite a few degrees and climb stairs inside a tube to get to the major. The filming lasted around 5 hours.

Nicole wore a protection harness under her Emirates uniform, which was attached to a custom made platform and was attached instantly to the pinnacle. For the shots, a single drone was used to film the entire sequence.


“We are normally hunting to defy the norm and force the restrictions at Emirates. We do it just about every day by our revolutionary expert services, our very best merchandise and of study course, by way of our advertising. The calm and assured cabin crew seen in the ad is an embodiment of our entrance-line team, serving tourists and making sure their basic safety. We are proud to be amid the privileged couple of who have been allowed to movie atop the Burj Khalifa and even additional proud to be able to showcase our gorgeous city, Dubai, ”said Sir Tim Clark , President of Emirates Airline.

In real truth, there have been several who have stepped to the prime, on the quick listing are Tom Cruise and the crown prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

Nicole Smith-Ludvik, is an adventurous woman, parachutist, traveler, hiker and yoga teacher. She shared the clip on Instagram and stated. “This is, with out a doubt, 1 of the most astounding and enjoyable stunts I have at any time finished. A significant thank you to Emirates Airlines for their creative advertising and marketing strategy! It was a pleasure to be element of the group ”.