BlackBerry’s meme buzz goes silent as company is set to report earnings

Is this matter on? Is this thing continue to a detail?

BlackBerry Ltd.
BB,
-3.74%
is set to report earnings following Thursday’s closing bell, but as an alternative of retail traders collecting in a social media media mosh pit of anxious anticipation to see the meme stock’s benefits, the buzz all over BlackBerry appears to be like extra like an vacant home with the seems of crickets humming and tumbleweed rolling about the carpet

Shares in the smartphone maker turned protection software package organization ended up down as significantly as 3% on the working day with buying and selling quantity very well beneath ordinary. That appeared to be a trend in the meme scene, with equally GameStop
GME,
-3.12%
and AMC Enjoyment
AMC,
-3.07%
using similar dips on visibly reduced quantity.

And the company’s attractiveness on Reddit mirrored the silent working day, with social media volume on the stock down by almost 20% on the working day, in accordance to HypeEquity information that also showed a stark fall in feedback about holding the stock and an practically 70% rise in posts about marketing BlackBerry shares.

Analysts anticipate BlackBerry to drop C$.07 for each share on sales income of C$209 million, in accordance to FactSet estimates as the enterprise proceeds its transition from hardware outfit to hopeful software package giant. The the greater part of people 9 analysts agree with social media sentiment, expressing a “Sell” or “Hold” on the inventory, with only 1 contacting it a “Buy.”

On subreddit r/BB_Stock, the day’s conversation exposed that a range of retail investors keeping BlackBerry shares are sensation some softening of their “diamond arms.”

“May be smart to sell a specified percentage if you want to choose certain profit appropriate now with out threat,” posited Reddit consumer Ghilgah. “Just be mindful that this point can pretty probable dip far decrease.”

But all those fears had been satisfied with a potent chorus of disagreement from Reddit’s BlackBerry bulls. 

“Cant believe that so numerous men and women really do not know that BB has the probable to be 1 for the greatest cyber stability firms in the subsequent few decades,” opined justintan98. “JUST HODL and you will be rewarded!”